NOTHING – Community Edition 2024
Nothing it's a tech company with a strong retro sci-fi vibe. In 2024 they made the first Community Edition, a co-creation experiment contest with the community, in which anyone could participate.
It was divided into four phases (hardware design, packaging design, wallpaper design, and marketing campaign), carried out sequentially. When one phase closed, the next opened, so that each submission was related to the previous winners.
Client
NOTHING TECH
Services
Marketing Campaign
Timeline
2 month
[The final result made with the team and printed]
Alongside the copy "Capture your light," I wanted to illustrate the idea of that inner glow we have and how fireflies would be the companions to find it.
[ P R O B L E M ] :
The main challenge and task was working with the Nothing team to figure out how to carry out and “translate” my idea into the brand's language and communication style. The main challenge and task was working with the Nothing team to figure out how to carry out and “translate” my idea into the brand's language and communication style.
Together with the team, we developed several concepts for Instagram posts, the copy, and the campaign itself.
In the end, we changed the copy to "Community Spirit" because it better captured a collective feel rather than an individual one. Collaborating with the team was a truly exciting experience!
NOTHING – Community Edition 2024
Nothing it's a tech company with a strong retro sci-fi vibe. In 2024 they made the first Community Edition, a co-creation experiment contest with the community, in which anyone could participate.
It was divided into four phases (hardware design, packaging design, wallpaper design, and marketing campaign), carried out sequentially. When one phase closed, the next opened, so that each submission was related to the previous winners.
Client
NOTHING TECH
Services
Marketing Campaign
Timeline
2 month
[The final result made with the team and printed]
Alongside the copy "Capture your light," I wanted to illustrate the idea of that inner glow we have and how fireflies would be the companions to find it.
[ P R O B L E M ] :
The main challenge and task was working with the Nothing team to figure out how to carry out and “translate” my idea into the brand's language and communication style. The main challenge and task was working with the Nothing team to figure out how to carry out and “translate” my idea into the brand's language and communication style.
Together with the team, we developed several concepts for Instagram posts, the copy, and the campaign itself.
In the end, we changed the copy to "Community Spirit" because it better captured a collective feel rather than an individual one. Collaborating with the team was a truly exciting experience!
NOTHING – Community Edition 2024
Nothing it's a tech company with a strong retro sci-fi vibe. In 2024 they made the first Community Edition, a co-creation experiment contest with the community, in which anyone could participate.
It was divided into four phases (hardware design, packaging design, wallpaper design, and marketing campaign), carried out sequentially. When one phase closed, the next opened, so that each submission was related to the previous winners.
Client
NOTHING TECH
Services
Marketing Campaign
Timeline
2 month
[The final result made with the team and printed]
Alongside the copy "Capture your light," I wanted to illustrate the idea of that inner glow we have and how fireflies would be the companions to find it.
[ P R O B L E M ] :
The main challenge and task was working with the Nothing team to figure out how to carry out and “translate” my idea into the brand's language and communication style. The main challenge and task was working with the Nothing team to figure out how to carry out and “translate” my idea into the brand's language and communication style.
Together with the team, we developed several concepts for Instagram posts, the copy, and the campaign itself.
In the end, we changed the copy to "Community Spirit" because it better captured a collective feel rather than an individual one. Collaborating with the team was a truly exciting experience!